Wednesday, February 8, 2012

Happy Hour

(A follow up to my previous blog post Brushing Like an Amateur)
I'm not happy with the new toothpaste I got. What I really wanted was what I had before, which did a decent job whitening, and was a new flavor called, "clean mint" (I think), that tasted WONDERFUL. The first time I tried it, I was all "Wow, I love this toothpaste. It tastes great. It tastes like a minty margarita." I mean, I actually said that aloud. To several people.
I couldn't manage to find it again. If it was there, I must have gotten turned off by all the clinical information on the box, which to me just means "scary yucky toothpaste".
Do you not realize, Oh toothpaste makers, that taste is the only thing we really care about? Even with kids you try to do the marketing thing, putting princesses and cars on the package, but in the end, what my kids really care about is the flavor, which is why my daughter is using the Cars toothpaste, the boy is brushing with "Dora the Explorer" and the princesses are shoved in the back of a drawer, rejected by everyone.
Why should grownups have any less fun? I don't want Bubble Gum or Fun Fruit flavor, but why shouldn't my toothpaste taste good?
I know Crest is looking at my blog, so I'd like to throw a bone to whatever entry-level employee has the thankless job of vetting Google searches of "Crest" for any potential libel lawsuit material. Here is your ticket into a real marketing job. Start making fun flavored toothpastes for adults! I'd love to hit the toothpaste aisle and choose between Margarita, Cosmopolitan, Mai Tai, Pina Colada or Martini. It would be like having a mini-vacation or party for two minutes every morning and night!
Who's with me? Comment below to show your support. Let's make this dream a reality!

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